#ChatDigital Talk Series: What is the Metaverse?

The School of Management at Swansea University has a new series of online talks, ChatDigital. During this series, a variety of experts from both industry and academia will share their insights and help answer questions about emergent digital technology and how it might affect people, society, and organisations.

In the first talk, CODAH director Dr Leighton Evans took a deep dive into the #metaverse with Professor Yogesh Dwivedi and Dr Laurie Hughes from Swansea University, and Dr Emma Slade from the University of Bristol.

The following articles and books are useful resources for gaining further insights about the metaverse:

[1] Evans, L., Frith, J., & Saker, M. (2022).. From Microverse to Metaverse: Modelling the Future through Today‚Äôs Virtual Worlds. Emerald Group Publishing: https://books.emeraldinsight.com/page…

[2] Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., … & Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542, DOI: https://doi.org/10.1016/j.ijinfomgt.2…

[3] Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S. J., Balakrishnan, J., … & Wirtz, J. (2022). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology & Marketing, doi: https://doi.org/10.1002/mar.21767

[4] Kshetri, N., & Dwivedi, Y. K. (2023). Pollution-reducing and pollution-generating effects of the metaverse. International Journal of Information Management, 69, 102620, doi: https://doi.org/10.1016/j.ijinfomgt.2…

If you are interested in learning about the metaverse, you may also wish to attend the talks hosted by the Digital Future Seminar Series: https://www.swansea.ac.uk/som/researc…

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